Nikhaar Fashions
Brought Beawar's premium ethnic fashion showroom online — giving women's and kids' wear a digital store that's as elegant as the collection itself.
Services:
Web Design & Development
Industry:
Fashion & Retail (Ethnic Wear)
Timeline
4 Weeks
The Challenge
Nikhaar Fashions was running entirely on showroom footfall with no way to reach customers beyond Beawar.
No online store — entire catalog invisible to customers outside the showroom
Women searching for ethnic wear online couldn't discover Nikhaar Fashions
No WhatsApp integration for quick purchase queries and order conversations
Sale offers and new arrivals had no digital channel to reach customers
Kids wear and women's collections had no structured online categorisation
The Solution
Groowtth designed and developed a full fashion e-commerce website — structured, elegant, and conversion-focused.
Complete online store with Women's and Kids' collections separately categorised
Women's categories — Trending, Indo-Westerns, Party Wear, Casual Wear, Pants & Dupattas, Sale
Kids' categories — Trending, Boys, Girls, Shop All
Individual product pages with original pricing, sale pricing, and quick view
Up to 40% OFF sale section with storewide discount visibility
WhatsApp direct chat integration for instant purchase queries
Instagram and Facebook social channels integrated
Newsletter subscription for sale alerts and new arrivals
Secure payment methods — UPI, Cards, and digital wallets
SEO-optimised with "Timeless Styles, Ethnic Souls" brand positioning
The Result
Nikhaar Fashions now has a fully functional online store that works 24/7 — reaching customers across Rajasthan and beyond.
Full women's and kids' catalog live with individual product pages
Sale section with up to 40% off driving online conversions
WhatsApp queries enabled directly from every product page
Newsletter system live for repeat customer engagement
Brand positioned online as Beawar's go-to destination for ethnic fashion
